ABOUT SPECIALGUEST®


“We don’t make clothes to stand out. We make clothes that let you stand out.”

Founded in 2013 in Seoul, SPECIALGUEST® blends street sensibility with functional performance 

to create garments that express the wearer's attitude and individuality.


We believe that the spotlight should not be on the clothes themselves,
but on the person wearing them  their presence, their energy, their story.


Relaxed silhouettes, performance-conscious design, and emotional details
are all tools for self-expression.
Letting your true self come through  that is the origin and philosophy of SPECIALGUEST®.
Title

LET IT OUT.


Unleash Your Potential to the World.


This is not just our slogan  
it’s the message SPECIALGUEST® truly believes in.

Inside all of us, there’s a version of ourselves that hasn’t yet 
been revealed. A version that’s freer, bolder, and more confident.
SPECIALGUEST® exists to help bring that side of you out 
and to let you express it honestly.


We don’t see clothing as just style.
We see it as a tool for emotion and attitude,
a medium that connects your energy to the world.


LET IT OUT.
Let your potential shine  in your own way.
Title

FW 2025–26 SEASON CONCEPT 

LET IT OUT. / Unleash Your Potential to the World. 

The 2025‒26 season explores the theme of Freedom of Expression 
focusing on how each person’s unique energy 
and sensibility can be revealed naturally.


With expanded silhouettes, evolved technical fabrics, 
and intuitive graphics, this collection is designed to express movement, 
attitude, and a sense of freedom through style.


This collection isn’t about making you special 
it’s about revealing that you already are.


Be you. In your own way. LET IT OUT.
Title

SPECIALGUEST® FABRIC & TECHNOLOGY

For years, we’ve developed our own fabrics 
and we’re still experimenting.
At SPECIALGUEST®, we are constantly seeking the balance between 
technical innovation and the real experience of the wearer.


- In-House Performance Fabric Development
 We’ve engineered high-performance materials, 
 including fabrics with 20K waterproof / 15K breathability,
 designed to adapt to various environments.
 Our focus remains on achieving the ideal balance between 
 protection and comfort.


- Sustainable Materials
 We are gradually integrating recycled polyester and 
 eco-conscious fibers, believing that functionality 
 and emotion must coexist with responsibility.


- Looking Ahead
 Next season, we’ll introduce even more advanced materials
 and a wearing experience that resonates across generations.
Title

THE CULTURE OF SPECIALGUEST® 

We are not just a brand that makes products.
We create clothing that connects people, culture, emotion, 
and attitude.


From street to outdoor to lifestyle,
we cross genres and blur boundaries
infusing each piece with SPECIALGUEST®’s unique perspective 
and language.


To us, clothing is not just about trends or performance.
It’s a means of self-expression—an extension of who you are.


And as we move forward,
SPECIALGUEST® will continue to communicate with the world
through authenticity and an ever-expanding vision.
Title

LET IT OUT. 

Unleash the hidden potential and sensibility within you 
through our style, let it shine to the world.


SPECIALGUEST® will always be by your side.

 
Title

SPECIALGUEST® V2 Collection

On the journey we’ve taken together,
a new evolution begins — V2.

SPECIALGUEST® has always focused on the untapped 

potential and inner sensibility within people.


V2 is a collection born from that belief.
With more refined silhouettes, 
restrained color palettes,
and the freedom to style it your way,
we’ve created garments that naturally reveal 

your unique mood.


From subtle everyday shifts to 
bold steps toward true self-expression


V2 is not just a “second version,”
but the beginning of the next chapter with you 

and SPECIALGUEST®.


LET IT OUT. Show the world what’s inside you.
Title

ABOUT SPECIALGUEST®

“We don’t make clothes to stand out. 
We make clothes that let you stand out.”

Founded in 2013 in Seoul, SPECIALGUEST® blends street sensibility with functional performance to create garments that express the wearer's attitude and individuality.


We believe that the spotlight should not be on 

the clothes themselves,
but on the person wearing them their presence, their energy, their story.


Relaxed silhouettes, performance-conscious design, and emotional details
are all tools for self-expression.


Letting your true self come through that is the origin and philosophy of SPECIALGUEST®.

Title

LET IT OUT.

Unleash Your Potential to the World.

This is not just our slogan 
it’s the message SPECIALGUEST® truly believes in.

Inside all of us, there’s a version 

of ourselves that hasn’t yet been revealed. 

A version that’s freer, bolder, and more confident.


SPECIALGUEST® exists to help bring that side of you out and to let you express it honestly.


We don’t see clothing as just style.
We see it as a tool for emotion and attitude,
a medium that connects your energy to the world.
 

LET IT OUT.
Let your potential shine — in your own way.

Title

FW 2025–26 SEASON CONCEPT

LET IT OUT. 
Unleash Your Potential to the World.

The 2025‒26 season explores the theme of Freedom of Expression 
focusing on how each person’s unique energy 
and sensibility can be revealed naturally.


With expanded silhouettes, evolved technical fabrics, and intuitive graphics, this collection is designed to express movement, attitude, and a sense of freedom through style.


This collection isn’t about making you special 
it’s about revealing that you already are.


Be you. In your own way. LET IT OUT.

Title

SPECIALGUEST® FABRIC 
& TECHNOLOGY

For years, we’ve developed our own fabrics  
and we’re still experimenting.
At SPECIALGUEST®, we are constantly seeking the balance between 
technical innovation and the real experience of the wearer.


- In-House Performance Fabric Development


 We’ve engineered high-performancea materials, 
 including fabrics with 20K waterproof / 15K breathability,
 designed to adapt to various environments.
 Our focus remains on achieving the ideal balance between 
 protection and comfort.


- Sustainable Materials


 We are gradually integrating recycled polyester and eco-conscious fibers, believing that functionality and emotion must coexist with responsibility.


- Looking Ahead


 Next season, we’ll introduce even more advanced materials
 and a wearing experience that resonates across generations.

Title

THE CULTURE 
OF 
SPECIALGUEST®

We are not just a brand that makes products.
We create clothing that connects people, culture, emotion, 
and attitude.

 

From street to outdoor to lifestyle,
we cross genres and blur boundaries

infusing each piece with SPECIALGUEST®’s unique perspective and language.

 

To us, clothing is not just about trends or performance.
It’s a means of self-expression an extension of who you are.

 

And as we move forward,
SPECIALGUEST® will continue to communicate with the world
through authenticity and an ever-expanding vision

Title

LET IT OUT.

Unleash the hidden potential and sensibility within you through our style, let it shine to the world.


SPECIALGUEST® will always be by your side.

Title

SPECIALGUEST® V2 Collection

On the journey we’ve taken together,
a new evolution begins V2.

SPECIALGUEST® has always focused on the untapped potential and inner sensibility 

within people.


V2 is a collection born from that belief.
With more refined silhouettes, 
restrained color palettes,
and the freedom to style it your way,
we’ve created garments that naturally reveal your unique mood.


From subtle everyday shifts to 
bold steps toward true self-expression


V2 is not just a “second version,”
but the beginning of the next chapter with you and SPECIALGUEST®.


LET IT OUT. Show the world what’s inside you.

SPECIALGUEST® EASY Collection
Effortless Style, EASY.

The EASY collection reinterprets the sentiment 
of the past through a modern lens,
infusing bold energy into simple silhouettes.


Its relaxed oversized fits 
and soft tones naturally blend with anyone,
revealing one’s presence effortlessly without 
the need for over-styling.


Though subtle, the refined details are carefully designed not to interfere with your expression, 
but to quietly complete your look.


EASY is clothing that brings out your style, effortlessly.


Easy Design, Easy Fit.
Style isn’t something you show off 

 it’s what comes through naturally.
Title

SPECIALGUEST® ORBAN Collection

ORBAN adds style to performance wear 
It is the technological evolution and 
premium line of SPECIALGUEST®.

Built to protect the wearer in diverse conditions,
ORBAN uses high-grade 3-layer technical fabrics.
With architectural silhouettes and restrained colors inspired by urban aesthetics,
this line merges functionality with refined mood.


Beyond performance,
it’s a style that commands presence 
the moment you wear it.


ORBAN is a collection where function and emotion coexist

 continuously developed and refined to offer the 
ultimate experience.

Title

SPECIALGUEST® ORBAN Collection

ORBAN adds style to performance wear 
It is the technological evolution and 
premium line of SPECIALGUEST®.

Built to protect the wearer in diverse conditions,
ORBAN uses high-grade 3-layer technical fabrics.
With architectural silhouettes and restrained colors inspired 

by urban aesthetics,
this line merges functionality with refined mood.


Beyond performance,
it’s a style that commands presence 
the moment you wear it.


ORBAN is a collection where function and emotion coexist continuously developed and refined to offer the 
ultimate experience.
Title

RICE28 Overview
RICE28, the Icon of Japanese Freestyle Snowboarding

In 1995, when Japan’s snowboarding culture was 
just beginning,
RICE28 was born with a single philosophy:
to create “snowboards tailored for the Japanese, 
made to suit Japan.”


From the terrain and climate to the unique physique of Japanese riders,
every detail was thoughtfully considered from start to finish  establishing RICE28 as a cornerstone of the 
Japanese snowboard scene for over 30 years.


Through craftsmanship, relentless innovation, 
and a strong identity in style,
RICE28  has grown beyond just a snowboard brand 

it has become a true cultural symbol.
Title

Cultural Identity
Riding, Innovation, and Responsibility

At RICE28, the fun and possibility of riding—from tricks to jumps—are held above all.
That philosophy is infused into the technical design of every model:
from lightweight cores and camber structures to finely tuned elasticity balance
every detail is engineered to genuinely elevate rider performance.


Moreover, RICE28 donates a portion of its profits to forest conservation groups,
demonstrating a deep commitment to sustaining snowboarding culture in harmony with nature.


Joy, technology, and coexistence with the environment
Uniting these values is what makes RICE28’s culture truly one of a kind.

Title

Collaboration Overview
Rewriting Originality into Style

This collection is a special project planned and 
designed by SPECIALGUEST®
to commemorate the 30th anniversary of RICE28.


Inspired by the subculture of bike communities,
we infused our reinterpretation of graphics 
and design through the lens of SPECIALGUEST®,
blending RICE28’s technology with 
its original spirit into a new form of style.


More than just a collaboration,
this is a creation born from the shared philosophy 
and identity of both brands.


From refined silhouettes with distinct character
to functional details crafted for riders
this collection expresses respect for 30 years of legacy
and proposes a new direction for the future.
Title

INSANE GARAGE Overview
“INSANE”

INSANE GARAGE opened its doors in Seoul in September 2022.
Rooted in motorcycle and car culture, the brand began as an online concept store and 
soon evolved into a space that embraces the diverse movements of contemporary subculture.


From the beginning, INSANE GARAGE has been closely connected with cultural elements that reflect the times
such as skateboarding, streetwear, and rock music—pursuing a brand philosophy that expands the boundaries of aesthetics. 

Through collaborations with both domestic and international artists and brands, 
it reinterprets a variety of products with its own unique sensibility.


Each project embodies a distinctive perspective and attitude, and even within the rapidly changing worlds of fashion 

and subculture, the brand continues to broaden its own spectrum.
INSANE GARAGE remains at the center of the evolving subcultural scene,

proposing new forms of aesthetics and attitude as it moves forward in its own way.

Title

Cultural Identity & Market Recognition
“A Moving Cultural Platform”

INSANE GARAGE is not just a simple select shop, 
but a moving cultural platform.
It reinterprets garage culture through a Korean lens,
and is a unique brand that combines rough industrial aesthetics 
with experimental design.


In particular, it has a strong fan base in the 
Korean street fashion scene, and boasts high recognition, 
especially among the MZ generation who love street culture.
Its limited collaboration collections and 
unique visual direction each season
continue to attract attention from trendsetters 
and fashion influencers.
Title

Collaboration Overview
“Why This Collaboration Matters”

SPECIALGUEST® and INSANE GARAGE have collaborated to create 
a project that brings creative synergy through each brand’s identity.


This capsule collection reinterprets 
SPECIALGUEST®’s seasonal message, 
“LET IT OUT,” with INSANE GARAGE’s unique garage sensibility.


This is not just a product launch it’s a creative collection shaped 
by the intersection of both brands’ philosophies and cultures.
With confidence, individuality, and challenge at its core, 
the two distinct styles connect naturally, 
presenting a new possibility for Korean street fashion.
Title

ANDRE PARK Overview
It’s not gear. It’s an idea.

ANDRE PARK began in the winter of  2023in Korea,
born from a deep passion for snowboarding.
The brand’s starting point was not ʻprofit,’ but ʻinspiration.’


Turning sudden sparks of everyday ideas
into snowboarding and outdoor items,
ANDRE PARK creates products that go beyond function

infused with emotion and meaning.


The lightning bolt, ANDRE PARK’s signature logo,
is a visual symbol of that very moment of inspiration. 

Each piece carries wit and creativity,
transforming simple gear into ʻwearable ideas.’
Title

Cultural Identity
Love for Snowboarding, 
and an Attitude for Everyone

ANDRE PARK values an approachable and open-minded spirit over exclusive high end appeal
focusing on joyful communication.
What we truly want to create isn’t just “products to sell,” but items people genuinely love.


Emotion over profit. Sustainability over trends.
With limited quantities, long-lasting designs, and a portion of proceeds donated to WWF each season,
we’re committed to protecting the winter and nature we love because that’s what a responsible brand does.


ANDRE PARK continues to grow alongside those who love snowboarding,
building a brand that never compromises between style and values.

Title

Collaboration Overview

A Collaboration Where Creativity, 
Character, and Sincerity Meet

This season, SPECIALGUEST® presents a snowboard wear 
and beanie collection for 2526 F/W in 
collaboration with ANDRE PARK.


This project goes beyond styling
infusing ANDRE PARK’s unique humor and creativity
into SPECIALGUEST®’s refined design and 
technical foundation.


With witty ideas drawn from everyday life,
our goal is to create clothing that makes snowboarding 
more fun and more special
and that’s the heart of this collaboration.
Title

SPECIALGUEST® is working with partners around the world
to share creative sensibility and free energy with the wider world.


Through the FW2025‒26 season,
we hope the sensibility and potential within you
will naturally come out into the world.


We are always by your side.


Thank you sincerely for being with us on this journey.


Sincerely,
SPECIALGUEST®