SS27 READY-TO-WEAR
NEODAWN — NEW BEGINNING
First light, as you are.
First light awakens, just as you are.
The identity and direction of SPECIALGUEST®
extend into READY-TO-WEAR SS27: NEO DAWN.
SS27 NEODAWN — New Beginning originates from the philosophy of embracing the natural self
and the colors and forms of light encountered at daybreak.
Dawn is not something forced; it arrives as a moment when hidden light naturally reveals itself.
Much like a pinwheel that turns effortlessly with the wind, this collection tells the story of one’s most
authentic and natural self emerging like the "NEODAWN," rather than a fabricated persona.
Inspired by the rising sun, the shimmering 'Yoonseul' on the water, the undulating sea,
and the motif of the pinwheel, this collection is designed based on years of accumulated technical expertise.
Every process is handled through in-house production. Details carrying their own stories,
along with dyeing and washing processes that capture the texture of time, have been finalized through
meticulous contemplation to blend seamlessly into our daily lives.
In transitioning the heritage of SPECIALGUEST®—which has long evolved through SNOW WEAR—into READY-TO-WEAR,
we focused on reinterpreting well-established, classic silhouettes through our unique lens
rather than creating something entirely new.
Through this, we emphasized high-quality construction across various categories and
aimed to realize designs where every stitch and every line carries a distinct purpose.
The 2027 YEAR THEME, NEODAWN, will unfold across three collections,
following a narrative arc: The Beginning — Expansion of Flow — Movement.
Design serves as a medium to highlight the individual and express their attitude.
Based on this shared understanding, SPECIALGUEST® is now ready to engage in broader and more diverse conversations